Ticketing System

❖ Context

❖ Administrator Tools

❖ Platform Ecosystem

The project aimed to build a ticketing platform that allowed event producers to create and manage events while enabling users to discover and purchase tickets online.

The system needed to support multiple user roles with different levels of permissions and responsibilities.

❖ Platform Ecosystem

❖ Administrator Tools

❖ Platform Ecosystem

The platform was designed around a hierarchical role system.

• Administrator: Platform oversight and content approval.

• Event Producer: Responsible for managing venues, events, and ticket sales.

• Sub-users: Users created by producers with specific operational roles.

• Attendees: Users purchasing and attending events.

❖ Administrator Tools

Administrators had full platform access and were responsible for maintaining the integrity of the marketplace.

Key capabilities included:

• Approving events created by producers
• Approving venues
• Managing event categories
• Monitoring activity across producers

This role ensured that only verified events and locations appeared on the platform.

Event producer Dashboard

Event producers were responsible for managing the operational side of events.

Core capabilities included:

• Event creation and management
• Venue creation and management

• Ticket management: Create ticket types and pricing

• Sales monitoring: View total sales and event-level sales

• Reporting: Download sales reports and analytics

• User management: Create and assign users to events

• Zone management: Define seating or access zones for each event

Sales Users (RP)

Sales representatives could sell tickets using a unique code that allowed producers to track sales and calculate commissions.

Check-in Users

These users were responsible for validating tickets at the event entrance.

Their interface allowed them to:

• scan ticket QR codes
• manually enter ticket folios
• verify ticket validity
• allow or deny access

This mobile-first interface ensured quick validation during high-volume event entry.

Ticket Validation Experience

The check-in experience was designed for speed and reliability during live events.

Check-in users could:

• Scan QR codes using their mobile device
• Enter ticket codes manually
• Instantly see ticket status

The interface provided clear feedback indicating whether the ticket was valid or already used.

Attendee Experience

For attendees, the platform focused on a simple event discovery and purchasing process.

Users could:

• search events by category or genre
• create a personal account
• purchase tickets online
• manage their upcoming events
• save payment methods

Design Approach

The design focused on balancing operational complexity for event producers with a simple purchasing experience for attendees.

Key priorities included:

• clear role-based permissions
• scalable event management tools
• mobile-friendly check-in experience
• simple and intuitive ticket purchasing flow

Project Outcome

Design Approach

The design phase was completed and delivered to the development team, including wireframes and UI designs for all core workflows across the platform.

Although the platform was not ultimately launched, the project resulted in a fully designed multi-role system supporting event management, ticket sales, and event check-in operations.

Reflection

Design Approach

Reflection

Designing a ticketing platform highlighted the importance of role-based systems when building operational products.

Balancing the needs of administrators, event producers, operational staff, and attendees required careful information architecture and consistent interaction patterns.

Hilda Espinosa

Fullpass

❖ Context

❖ Administrator Tools

❖ Platform Ecosystem

❖ Platform Ecosystem

❖ Administrator Tools

❖ Platform Ecosystem

❖ Administrator Tools

❖ Administrator Tools

❖ Administrator Tools

Event producer Dashboard

Sales Users (RP)

Check-in Users

Ticket Validation Experience

Attendee Experience

Design Approach

Design Approach

Design Approach

Project Outcome

Design Approach

Design Approach

Reflection

Design Approach

Reflection

Fullpass

❖ Context

❖ Administrator Tools

❖ Platform Ecosystem

❖ Platform Ecosystem

❖ Administrator Tools

❖ Platform Ecosystem

❖ Administrator Tools

❖ Administrator Tools

❖ Administrator Tools

Event producer Dashboard

Sales Users (RP)

Check-in Users

Ticket Validation Experience

Attendee Experience

Design Approach

Design Approach

Design Approach

Project Outcome

Design Approach

Design Approach

Reflection

Design Approach

Reflection

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