Protool CRM
Designing a scalable property management platform for real estate agents managing large inventories of listings.
Role: Product Designer
Responsibilities: Interaction Design, Prototyping, Usability Testing, UI Design
Timeline: 2018 — 2022
Designing for scale
Real estate agents often manage 30–100+ listings simultaneously.
The interface needed to support efficient navigation and organization of large property inventories.
The solution centered on:
• card-based listing management
• advanced filtering tools
• quick access to property actions
Publishing Workflow
Publishing a property required agents to provide multiple details including images, location, and property attributes.
The flow was redesigned to guide agents step by step and reduce friction during listing creation.
Key features
- Role-based permissions: Managers could assign listings to agents within agencies.
- Listing quality indicator: Agents received feedback on how to improve their listings.
- Listing previe: Agents could preview how listings would appear on the marketplace.
- Lead management: Agents could track interested buyers and add notes for follow-up.
Usability testing
Interactive prototypes were tested with real estate agents throughout the design process.
Over 30 usability sessions helped refine workflows and improve usability.
The MVP delivered a dedicated CRM tailored to real estate workflows, improving how agents publish, manage, and optimize property listings.
