Hilda Espinosa

Hilda EspinosaHilda EspinosaHilda Espinosa

Hilda Espinosa

Hilda EspinosaHilda EspinosaHilda Espinosa
  • Inicio
  • About me
  • Work
    • New Cashier
    • Protool CRM
    • Ticketing System
  • Contact me
  • Más
    • Inicio
    • About me
    • Work
      • New Cashier
      • Protool CRM
      • Ticketing System
    • Contact me
  • Inicio
  • About me
  • Work
    • New Cashier
    • Protool CRM
    • Ticketing System
  • Contact me

New Cashier

A complete redesign of the cashier experience focused on improving usability.


Role: Product Designer

Responsibilities: UX/UI Design | Interaction Design | Design System | Cross-functional collaboration

Platforms: Mobile-first, responsive web

❖ Context

❖ The Problem

❖ The Problem

The cashier is a core feature of the platform, allowing users to:


• Deposit funds
• Withdraw money
• Manage payment methods
• Track transaction history


The experience directly impacts conversion and revenue, making it a critical product area.

❖ The Problem

❖ The Problem

❖ The Problem

The existing cashier experience was outdated and difficult to navigate.


Key issues included:

• Complex and unintuitive flows
• Lack of clarity across payment methods
• Poor mobile experience
• Friction during deposit and withdrawal processes


These issues negatively impacted user confidence and conversion rates.

❖ Constraints

❖ The Problem

❖ Constraints

The project involved several constraints:


• Dependency on external providers for backend integrations
• Limitations on modifying certain legacy functionalities
• Need to deliver an MVP for testing


These constraints required balancing ideal solutions with feasible implementations.

❖ Goal

❖ Design Approach

❖ My role

Redesign the cashier to:


• Increase deposit conversion rates
• Simplify payment and withdrawal flows
• Improve mobile usability
• Create a scalable and modern interface

❖ My role

❖ Design Approach

❖ My role

I led the redesign of the cashier experience from UX definition to final UI, working closely with frontend developers to ensure feasibility and consistency.


Key contributions:

• Analyzed industry patterns across similar platforms
• Defined user flows
• Designed the full UI experience
• Built the design system for the cashier
• Created responsive layouts for mobile and web
• Designed states (error, success, loading) across payment methods

❖ Design Approach

❖ Design Approach

❖ Design Approach

The redesign focused on simplifying the experience while supporting multiple payment methods and user needs.


Key principles:

• Mobile-first design
• Clear and guided payment flows
• Visibility of balance at all times
• Quick access to deposit actions
• Modular structure to support future features

Deposits

• Card payments
• SPEI transfers
• Apple Pay
• Todito Cash
• Cash deposits


Withdrawals

• SPEI
• OXXO


The interface needed to standardize these flows while handling different requirements per method.

Key Improvements

Simplified Deposit Flow

Persistent Balance & Quick Actions

Persistent Balance & Quick Actions

Clear step-by-step interaction reduced friction during payments.

Persistent Balance & Quick Actions

Persistent Balance & Quick Actions

Persistent Balance & Quick Actions

Users can always see their balance and access deposit actions from anywhere.

Saved Payment Methods

Persistent Balance & Quick Actions

Saved Payment Methods

Returning users can complete transactions faster.

Transaction History

Transaction History

Saved Payment Methods

Filters allow users to easily track deposits and withdrawals.

Status Handling

Transaction History

Additional Features

Clear feedback for:

• success
• error
• pending states

Additional Features

Transaction History

Additional Features

• bonuses and loyalty points integration
• scalable sections for future features

A/B Testing Results

The redesigned cashier was released under A/B testing conditions.

Results showed:

• higher conversion rates compared to the previous version
• improved user flow efficiency

This validated the effectiveness of the redesigned experience.

The final design delivered a modern, scalable cashier experience aligned with user needs and business goals


MVP & Trade-offs

MVP & Trade-offs

MVP & Trade-offs

Due to technical and business constraints, some proposed improvements were not included in the initial release.

The MVP focused on delivering the highest-impact changes while allowing room for future iterations.

Reflection

MVP & Trade-offs

MVP & Trade-offs

Designing the cashier highlighted the importance of balancing user experience, technical constraints, and business goals.


Working closely with engineering ensured that the design was both scalable and feasible, while A/B testing validated the impact of design decisions on conversion.

Copyright © 2026 Hilda Espinosa - Todos los derechos reservados.

Este sitio web utiliza cookies

Usamos cookies para analizar el tráfico del sitio web y optimizar tu experiencia en el sitio. Al aceptar nuestro uso de cookies, tus datos se agruparán con los datos de todos los demás usuarios.

Aceptar